Consistency is Key: Water Your Business and Watch It Grow
Growth and consistency are two of the most important factors in determining the success of any business. Lack of consistency makes performance measurement an impossibility, while lack of growth means the business may fold up at some point, either losing market share to competitors, or never even reaching break-even point and therefore, never turning a profit.
Your Amazing Idea Isn’t Enough
A lot of successful business owners can credit their success to coming up with some sort of revolutionary product. It can be a small idea like allowing the automatic deletion of images sent to other people (Snapchat), or bigger innovations like creating an all-electric vehicle (Tesla). But in every case, the idea is only the beginning. After all, anyone could come up with these concepts.
Frederick Douglass, an American abolitionist said: “Inaction is followed by stagnation. Stagnation is followed by pestilence and pestilence is followed by death.” Without growth, your business may never reach the point where it becomes self-sufficient and will drain your finances just to stay afloat. Even after breaking even, without persistent marketing, and reaching out to new customers, a competitor with new spins on your products may come along and steal your market share. Stories were what made Snapchat special, but now they are everywhere.
Is Your Idea Capable of Growth?
What is the mainstay product of your business? Would you use it yourself? Do you believe that it is an amazing product that will help people? Do you think it will solve a problem? The answers to these questions are the foundations upon which the ability to grow your business will be built.
Your headlining product is the springboard from which you will dive towards your objectives of income growth. If it is a product that you have complete faith in, it becomes a much simpler task to convince potential customers that it is a product that they must absolutely patronize. That’s not to say that your other products should not have a similar level of attractiveness.
You Can Make It, But It’s Not Easy
It is crucial that you always innovate and come up with unique spins on how to differentiate your products from competitor products. You also have to keep going, no matter what.
Your idea doesn’t have to be incredibly revolutionary to give you the competitive edge, but it should be something that solves a problem and speaks to you as the business owner. Water your business every day, and watch it grow.
